There's a version of scaling that looks like growth - where orders increase, revenue climbs, and operations become busier but decision-making still feels uncertain underneath.
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You're still asking:

That gap between data and clarity is exactly what we focused on this month.
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From a completely new Analytics experience to a centralized inventory movement system, these updates are designed to help you operate with sharper visibility, faster decisions, and stronger operational control.
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One of the biggest challenges while scaling in India COD isn't a lack of data. It's fragmented visibility. Reports live in different places. Insights come too late. And by the time numbers are compiled manually, decisions have often already been made on instinct.

The new Analytics Module changes that structure entirely - giving you a centralized layer built around the questions operators actually ask while scaling.
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Not just "how many orders came?" - but:

The Orders Analysis dashboard helps you study how the business is behaving underneath - operationally and commercially - without having to stitch reports together yourself.

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1.Product & SKU Performance: Orders, placed orders, delivered orders, revenue, AOV, AOQ, FADR, and SADR - all at product level, all in one place.
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Use the Cross Product Comparative Report to compare any two products side-by-side on a single metric.
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Drill into any individual product's full performance curve - day-wise, weekly, or monthly using the Product Report view.
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2. Geographic Performance: State-wise order distribution shown on a map and pie-chart simultaneously.
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The table below breaks down every state by confirmation rate, delivery rate, revenue, shipping time, FADR, and SADR - all sortable.
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You can immediately see which states are efficient to serve and which are volume-heavy but operationally risky.
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3.NDR & Cancellation Insights: A dedicated breakdown shows total NDR orders, how many were delivered after NDR, open NDRs, and a reason breakdown - each with top-performing state for recovery.
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Not just that NDRs are happening, but why and where.
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4. COD vs Prepaid Behaviour: See how your payment mix is shifting and what it means for confirmation rates, delivery risk, and operational load.
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The biggest shift is speed of visibility. Insights that previously required multiple exports and manual stitching are now connected into one view you can check daily.

👉 Go to Analytics → Orders Analysis to explore product, geography, and delivery insights.

🚀 Why this matters:
The best operators don't just react faster - they identify patterns earlier. That's the real advantage this dashboard is built to create.

A product generating strong revenue can still quietly weaken your business if the unit economics don't hold.

Exact P&L gives you the financial layer most COD operators are missing - not just what came in, but what actually stayed.
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By the time final P&L reporting closes, your campaigns are often already in motion for another week. Estimated P&L reduces that lag.

1. Top-Line Profitability at a Glance: Summary cards for Orders, Placed Orders, Total Cost, Gross Profit, and Profit per Placed Order - each with period-on-period comparison.
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You immediately know whether profitability is trending up or down before reading a single table.
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2. Product-wise P&L Table: Every product broken down by revenue, COGS, operational cost, gross profit/loss, and profit per placed order - sortable by any column.
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This is where you find out that Product A looks successful on orders but is margin-negative, and Product B is smaller in volume but your most profitable asset.

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3. Full Cost Waterfall: A visual chart that starts from revenue and subtracts every cost category - product cost, inward fee, fulfilment & shipping, platform charges, and others - landing on gross profit.
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You can see exactly which cost is eating the most margin and how each is trending.
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4. Order-Level Transaction Detail: Drill all the way down to individual orders - product cost, fulfilment fee, forward shipping fee, COD remittance, GST deduction - everything that went into or out of that specific order. Exportable for reconciliation.

5. Early Profit Projections: Based on your last 7 days of order activity, the platform projects your expected gross profit and margin direction before deliveries fully close. A directional read on whether this week is on track or needs attention.

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This helps you answer the questions that actually determine whether scaling is healthy:

✅ Which products are genuinely profitable?

✅ Which products only look successful on revenue?

✅ Which costs are hurting margins most?

✅ Is scaling improving profitability or quietly weakening it?
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👉 Go to Analytics → P&L Analysis to study profitability product-wise and by cost category.

🚀 Why this matters:
Healthy scaling isn't just about increasing orders - it's about protecting profitability while growing. The stronger your visibility into margins, the sharper your scaling decisions become.
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Earlier visibility also means faster optimization. You can now identify risky scaling behaviour before inefficiencies become expensive.

Stock transfers often meant email threads, manual approvals, fragmented tracking, and constant follow-ups just to know whether stock actually moved. As operations scale, this becomes operationally exhausting.

The new Move Inventory module replaces all of that with one centralized, trackable workflow.

From a single interface, you can now move inventory across:

How it works: Select your pickup warehouse → choose variants & quantities (with live stock counts visible) → pick your destination → see estimated arrival time → review the movement summary → confirm.

Once submitted, the transfer is tracked end-to-end with live status updates - so you always know what's in transit, what's been received, and what's pending.

The result is a complete, auditable movement history that updates in real time.

👉 Go to Inventory → Move Inventory to initiate a stock transfer.

🚀 Why this matters:
This update reduces coordination overhead and gives you much tighter control over stock distribution as you scale across channels. Automated logging gives you a movement record that scales reliably with your operations.

We've continued expanding the Product Research Tool to help you discover, validate, and scale smarter.

Recent highlights:

🔗 Explore the Product Research Tool to discover the latest products and insights.

This month's updates are focused on one thing: helping you operate with more conviction.

When visibility improves, decisions become sharper. When inventory movement is controlled, operations become less dependent on manual coordination. When profitability is visible early, scaling becomes more deliberate.

Whether it's understanding margins before they compound, spotting delivery risks before they escalate, or moving stock without the coordination overhead - every improvement this month is designed to reduce operational blind spots as your business grows.

We're continuing to build vFulfill as an operational system for serious COD operators - one that becomes more powerful as your scale increases.

Here's to clearer visibility, tighter operations, and smarter scaling. 🌟

Questions about any of these updates? Reach out to your account manager or write to us at [email protected]
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